Our Story

By Leelou was built on the basis of creating design that is not only beautiful but also emotive. We believe that good design should make your audience feel something and in return create a better connection and understanding of your product / service.
  
Good things take time and every single product that we offer has been thoughtfully created. Every single line, colour, font and element has been considered.

We are helpers by nature and nothing makes us happier than to see your business thrive with the use of our products.

Founder

Leelou is the founder and creative director of By Leelou

LEELOU LENIART

Eight years ago, I photographed my first wedding alongside my husband Jai, and so my venture into the wedding industry began.

Now a shoot a lot less, and instead of being a wedding photographer, I create branding for wedding photographers. I feel like being in the photography industry has given me a superpower. It has given me an in-depth knowledge of the ins and out of my clients business.

A Few Favourite Things

Brought up in-land from Byron Bay, I take inspiration from this small beach town. Running barefoot through nature, laying by the ocean listening to the waves, warm in the sun, touching, feeling completely immersed in this natural paradise, has created a love for texture and the perfect in the imperfect. I think this transfers into my designs with the use of organic hand-drawn lines and natural textures throughout my work.

4. memory

3. vay-cay

2. cocktail

1. movie

Eternal Sunshine of the Spotless Mind.

MY WEDDING PHOTOGRAPHY BACKGROUND

4. memory

3. vay-cay

2. cocktail

1. movie

Take me to the Bahamas!
Im'a pat some pigs.

4. memory

3. vay-cay

2. cocktail

1. movie

Surprising Jai with a Valiant (his dream car) on our wedding day...oh and marrying my best friend.

WHERE DESIGN 

meets heart

Jess VILLANUEVA

Born to a household rich in South American culture and draped in traditional textiles, Jess's creative soul began early. As a lover of fashion and design, Jess finds inspiration from the elegance and simplicity that fashion beholds. Jess pays homage to her roots by implementing real life textures and luxury finishes in both her print and digital designs.

A Few Favourite Things

Jess is the lead designer
at By Leelou

Lead Designer

4. memory

3. vay-cay

2. cocktail

1. movie

Wherever they serve margaritas. 

4. memory

3. vay-cay

2. cocktail

1. movie

Sitting at the airport bar with my best friend and a drink while holiday mode kicks in.