Our Story

By Leelou was built on the basis of creating design that is not only beautiful but also emotive. We believe that good design should make your audience feel something and in return create a better connection and understanding of your product / service.
  
Good things take time and every single product that we offer has been thoughtfully created. Every single line, colour, font and element has been considered.

We are helpers by nature and nothing makes us happier than to see your business thrive with the use of our products.

Founder

Leelou is the founder and creative director of By Leelou

ABOUT ME

I photographed my first wedding alongside my husband Jai, and so the venture into the wedding industry began.

As my venture into wedding photography began so did my journey into graphic design. When Free the Bird started, the business needed branding, promotional material, stationery and a website.

I have always been artistic and loved drawing since I can remember so it felt natural to apply these skills to design. Shortly after branding Free the Bird I went onto study a Bachelor in Communication Design while also photographing weddings.

a few favourites

Growing up in-land from Byron Bay, I take inspiration from this small beach town. Running barefoot through nature, laying by the ocean listening to the waves, warm in the sun, touching, feeling completely immersed in this natural paradise, has created a love for texture and the perfect in the imperfect. This transfers into my designs with the use of organic hand-drawn lines and natural textures throughout my work.

memory

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MY BACKGROUND

Leelou Leniart

cocktail

Eight years ago...

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Now a shoot a lot less, and instead of photographing weddings I create branding for wedding photographers. Being a wedding photographer and building 'Free the Bird' from the ground up has given me an in depth knowledge of wedding photography businesses, the industry and market.

Eternal Sunshine of the Spotless Mind.

movie

cocktail

Espresso Martini

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Anywhere sunny warm with good food & friends

I love surprising, weird (and sometimes awkward experiences), especially if shared with friends. The ones that make for a good story. The ones that years down the track you will cry from laughing while retelling. If we ever have the pleasure of chatting, maybe I'll even tell you one of these stories.

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WHERE DESIGN 

meets heart

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cocktail

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a few favourites

Jess VILLANUEVA

Grease Lightning!!

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Margarita

cocktail

Wherever they serve margaritas. 

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Sitting at the airport bar with my best friend and a drink while holiday mode kicks in.

memory

Lead Designer

Born to a household rich in South American culture and draped in traditional textiles, Jess's creative soul began early. As a lover of fashion and design, Jess finds inspiration from the elegance and simplicity that fashion beholds. Jess pays homage to her roots by implementing real life textures and luxury finishes in both her print and digital designs.

Jess is the lead product designer at By Leelou

ABOUT ME